The hours nobody covers
Railen vs. your closed sales floor and the chat you have now
The lot is open about 60 hours a week. Your website is open 168. This page runs the five things a shopper actually does at 9:47 PM past your sales floor, the chat already on your site, and Railen.
| At 9:47 PM she asks | Your sales floor | The chat you have now | Railen |
|---|---|---|---|
| "Is the blue one still there?" | Closed | "Leave your number and we'll check" | Answers from your live inventory, stock number and all |
| "What's the payment?" | Closed | Can't, or won't | Quotes it on this month's factory program, the way the factory published it |
| "Can I come in Saturday?" | Closed | Sends a lead form | Sets it, confirms it, and it's on your board in the morning |
| She's back Thursday | A different salesperson starts over | Starts from zero | Knows her, knows the car, picks up where they left off. A be-back treated like a be-back |
| She emails Friday night | Sits till Monday | Not connected | Same conversation, same car, answered in seconds |
Nobody's working those hours today. Now somebody is.