Web · On your site
The first conversation happens inside your site widget while Sarah is still comparing the car.
It starts where the shopper already is, answering from live inventory and booking the visit right in the chat on your site.It's 9:47 on a Tuesday. She's on your site asking if the blue one is still on the lot, what the payment looks like with this month's factory incentives, and whether Saturday works. Railen answers from your live inventory, sets the appointment in your CRM, and remembers her when she comes back Thursday. Your team walks in to a full board.
One conversation that follows the customer across every channel.
“A 2026 RAV4 Hybrid XLE AWD is in stock at $42,180. Want me to hold Saturday 10:30 AM?”
“Confirming your test drive this Saturday at 10:30 AM. The 2.99% APR program still applies.”
“The offer on the RAV4 Hybrid XLE you looked at just improved this month. Want the updated numbers?”
Works alongside CDK · Reynolds · Dealer.com · eDealer · and the provider you use today
Car shopping happens at night, on a phone, in fragments. Most dealer websites still run chat tools built for showroom hours.
Is it in stock? What’s the payment? Is there a rate offer this month? A chat widget that says “leave your number” answers none of them.
By the time your BDC calls back, that shopper has asked the same questions on three other sites. The first store with a useful answer gets the appointment.
Your site gets about 11,000 visits a month. Fewer than 5 in 100 fill out a form. Fewer than 1 in 100 buy. You paid for every one of them, in advertising, in your website provider, in third-party leads. The rest leave without a name, a conversation, or a reason to come in.
Setup is configuration, and it takes hours. Your existing workflow keeps running, with better information feeding it.
You provide your inventory feed and your CRM’s lead endpoint (ADF email works fine). Your website provider drops one line of code on the site, same as the Google tag. Railen runs next to whatever you have now. Nothing comes off.
It goes live on your website first, then follows up over email and SMS with proper consent. Every answer comes from your actual cars and current OEM programs, never a script.
Sales visits, test drives, and finance appointments arrive as tagged ADF leads with the full conversation attached. Your staff gets an instant handover alert.
The other 108 hours are when they shop. Here's what a shopper gets tonight, and what she gets with Railen.
"Is the blue one still there?"
Closed
"Leave your number and we'll check"
Answers from your live inventory, stock number and all
"What's the payment?"
Closed
Can't, or won't
Quotes it on this month's factory program, the way the factory published it
"Can I come in Saturday?"
Closed
Sends a lead form
Sets it, confirms it, and it's on your board in the morning
She's back Thursday
A different salesperson starts over
Starts from zero
Knows her, knows the car, picks up where they left off. A be-back treated like a be-back
She emails Friday night
Sits till Monday
Not connected
Same conversation, same car, answered in seconds
Four of these are industry numbers. Two are our estimates, and they're marked. Bring your CRM numbers to the demo and we'll run yours. A 60-day pilot replaces all of it with your actual set, show, sold.
about 10 cars at ~$3,000 front and back gross each
On the average dealer website, the math comes to about 10 more cars and $30,000 in gross a month. Half from the hours you're closed. Half from the leads already in your CRM. And it runs per rooftop.
The CRM half assumes a store selling 30 cars a month off internet leads, and counts a third of the lift Pied Piper saw when stores went from a weak lead response to a strong one. It's an illustration, not a promise. Your own numbers are the ones that count.We'll run this on your store's numbers on the call.
Everything below ships in the pilot. Nothing requires you to change how your store desks, finances, or delivers a car.
VIN-level answers from your live stock. Sold cars drop out and new arrivals appear as your feed updates, so the cars a shopper sees are the cars on your lot.
Current APR, lease, and cash programs quoted exactly as the manufacturer publishes them for your market.
Shoppers arrive understanding their payment range, calculated from the OEM programs your manufacturer publishes this month.
Sales visits, test drives, and finance appointments, booked in the conversation with confirmation sent.
Your team gets an alert the moment a shopper books, with a summary of who they are and what they want.
ADF delivery into the CRM you already run, tagged as AI-sourced so you can measure the channel cleanly.
Consent-based email and SMS keeps fresh leads warm through the critical first 72 hours, and re-engages dormant ones.
Conversations, appointments, and shows per store, with group-level rollups if you run more than one rooftop.
You decide when a human gets pulled in, and your staff can take the wheel at any moment.
The agent handles the routine. Your team keeps the moments that need judgement.
You set the triggers: a shopper on a loaded truck above a price you choose, a trade-in mention, a finance question that deserves a human touch. The moment it happens, your staff gets an email or text alert with the live conversation attached.
If a conversation touches something that needs a human answer, an unusual price request, a sensitive finance question, the agent flags it and routes it to your team instead of improvising.
From the alert, your team sees the conversation as it happens and can guide the agent toward the close, or step in directly. The shopper gets a seamless conversation. Your closer gets the moment that matters.
The chat on your website, the email the next morning, and the text a week later all come from the same agent carrying the same context. Sarah does not repeat herself, and the thread keeps its history.
The first conversation happens inside your site widget while Sarah is still comparing the car.
It starts where the shopper already is, answering from live inventory and booking the visit right in the chat on your site.The follow-up arrives as a real email recap, not another chat transcript or generic nurture blast.
The next morning it follows up by email. Same vehicle, same offer, nothing re-asked, with a one-tap way to reschedule.Hi Sarah - confirming your test drive of the 2026 RAV4 Hybrid XLE AWD this Saturday at 10:30 AM. The 2.99% APR program still applies. Directions and a one-tap reschedule are below.
When the reason to come back appears, the agent can text with the context already attached.
And if the offer changes weeks later, it reaches back over text, still remembering which trim she looked at.Some decisions are permanent. These are ours, in writing.
We deliver a qualified customer with full context. The desk, the trade, F&I, and the delivery stay where they belong, with you.
We do not aggregate your stock into a comparison marketplace, resell your data, or show your cars next to a competitor's.
Third-party sites charge you for leads from shoppers your own brand attracted, then sell the same shopper to three other stores. Railen works only for you, on your website. Every lead it creates is yours alone. One subscription, no per-lead fees.
OEM offers shown exactly as published. The agent never collects SSNs or credit applications, never makes lender-specific claims, and every payment figure is clearly an estimate pending your confirmation.
Every customer conversation belongs to the dealership and stays with it, no matter who comes or goes. It's one of the things dealers are most surprised by, and it's better shown than written. We'll walk you through it on the demo.

Rakesh has spent 25 years building technology, more than a decade of it in AI. His work in automotive retail, connecting live inventory feeds, OEM incentive data, and the CRM integrations dealer websites run on, showed him where stores lose deals: a shopper asks a question at 9 PM and waits until 9 AM for someone to answer it. He built Railen to answer it at 9 PM.
"The website chatbots kept getting smarter, but they still stopped short of what actually closes a car deal: quoting this month's real payment, remembering the shopper next week, booking the visit instead of grabbing a number. I built the salesperson I kept waiting for one of them to become."
Questions store teams usually ask before the first demo.
Direct answers, in writing.A chatbot waits for a lead. Railen works the shopper before she's a lead: the person on your site at night who hasn't given you her name, during the 108 hours a week nobody's selling. It quotes this month's factory program, which most tools can't touch. It remembers her across the site, email and text, so nobody asks her the same question twice. And it sets the appointment instead of handing your BDC another number to dial. Easiest way to see it: run it on your inventory next to what you've got.
No. Every number comes from your feed or from OEM programs exactly as published. The agent quotes ranges and estimates, marks them as subject to dealership confirmation, and never invents an offer. If it does not know, it books the appointment and lets your team answer.
Your people keep their jobs and get better mornings. Railen hands them booked, context-rich appointments instead of cold callback lists, answers the routine email and text replies that eat their day, and pulls them into live conversations when a human wins the deal. They spend their time on appointments that are already booked instead of chasing numbers that never pick up.
Yes. When a shopper replies to any follow-up email or text, the agent answers immediately with full context, at 9 AM or 11 PM. No reply sits unanswered overnight, and nothing lands in a queue.
No. Keep it. Railen covers the hours it doesn't and works the leads it never touches. In 60 days you'll have both sets of transcripts side by side. What you do with the old one is your call.
Yes, live. And you choose the moments that trigger an alert: high-value shoppers, trade-in mentions, compliance-sensitive questions. From the alert, your team can steer the conversation or take over.
You do. The lead lands in your CRM, tagged as Railen-sourced, with the full conversation attached. You can measure Railen as a lead source, and we stay out of the deal itself.
Then skip it on day one. Bookings arrive in your inbox as clean, readable emails with the full context. Add the ADF integration whenever your provider is ready, so nothing in the launch waits on IT.
No. One line of code gets added to your site, same as the Google tag. Your website provider does it routinely, usually in minutes. Your design, your pages, and your platform stay exactly as they are.
Your inventory is used to answer your shoppers on your site, and nowhere else. We do not resell it, share it, or surface your cars next to a competitor's. Shopper contact information is collected with consent, used only for your store's follow-up, and never sold. Text follow-up runs on proper opt-in consent with opt-out honored instantly.
The agent quotes programs as published, never collects credit applications or SSNs, and never makes lender-specific claims. Payment figures are estimates pending your confirmation. Compliance rules are managed centrally, so when a program changes, every store updates at once.
Under 48 hours from signature. You give us your inventory feed URL and where you want leads delivered, and your website provider drops in one script, which covers the whole IT effort.
One subscription per rooftop, month to month, everything on this page included, one tier. No per-lead fees. Your shoppers are never sold to the store down the street. Compare that to the third-party lead sites already in your budget: you pay every month for leads that also go to your competitors and close around 2 percent. Railen works for your store only, and every appointment it sets is yours.
Talk to us about pilot pricingBefore you sign anything, we build the demo on your live inventory and this month's OEM programs. Bring your GM, bring your BDC manager, bring your skeptic. Thirty minutes.
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