The shopper has real questions
Is it in stock? What’s the payment? Is there a rate offer this month? A chat widget that says “leave your number” answers none of them.
The gap in every store9:47 PM · TUESDAY 8:15 AM · WEDNESDAY EVERY DAY
Your best shoppers show up after you close.
Car shopping happens at night, on a phone, in fragments. The tools on most dealer websites were built to grab a phone number and hope. Here is what that costs — and what answering instead is worth.
The lead is already cold
By the time your BDC calls back, that shopper has asked the same questions on three other sites. The first useful answer usually wins the appointment.
Your website traffic leaks
You already pay to bring shoppers in. Most leave without a name, a conversation, or a reason to visit. That’s demand you paid for, walking out.
We don't have your numbers yet. The industry's are enough to make the point.
Every figure below is a published industry benchmark, not our claim. Bring your own numbers to the demo and we will run them live.
~11,000The average dealer website's monthly visitsindustry average
~220Conversations, at 2 in 100 visitors engaging a capable chatdealer site benchmarks run 2 to 3 percent
~70Appointments, at the 32 percent internet-lead set rateindustry study of ~700 US dealerships
~39Shows, at the 56 percent show ratesame study
~16Deals, at the 42 percent close rate on showssame study
~$3,000Average gross per new vehicle with F&Iindustry averages
Even at half these benchmarks, the math pays for itself many times over. That is before a single after-hours shopper is counted, and after-hours is where Railen works alone.
Every store is different. That is exactly why we demo on your inventory and your traffic, not a slide deck.
Benchmarks: Foureyes dealership data study, NADA Data, NCM industry reports.